“Why does this keep happening to me?”


If you’ve ever thought some variation of, “Why does this keep happening to me?” “It wasn’t supposed to be this way.” “Why can’t I do this right?” “Why can’t I figure this out?”

How many times have you thought some variation of this since you started building your dream career, relationship, family life, or business? Probably every day since then. If this describes you, you worry about:

  • If you’re truly cut out to be the great parent you want to be

  • If you’re cut out to run your business or get your dream job

  • Being able to maintain the steady, love-filled relationship and home you’ve worked so hard to find

  • Reaching the level of success and prosperity you’ve set out to achieve

What’s worse is you know that if you go on like this - getting so caught up in the stress and the story of “other people have the upper hand at getting there than me,” “I don’t have what it takes to pull this off,” “I don’t even know what it is I’m looking for,” and anxiety of searching for the elusive “arrival” of what you want — the life you “wanted to live” and the life you “actually” lived will pass you by, and you won’t even know what happened.

I get it because I’ve been there.

From normal suburban life to a log cabin in the woods

I was born an adventurous and outspoken child, I loved to sing, be in front of the camera, and preferred conversations with adults more than playing with other kids.

When I was 12 years old, my family decided to leave our normal home off the highway and move to about 30 acres in the middle of the woods and build a log cabin. We had an outhouse, no electricity, no running water, and an eclectic mix of farm animals (before it was trendy), and my life didn’t look REMOTELY like anyone else’s that I knew.

I felt like an absolute outsider.

From that point on, I believed the story of my life went something like this: I was dealt a crappy hand in life, others’ have it easier than me, and they had access to things I wasn’t given. Life isn’t fair, and there’s nothing I can do about it. I’m going to have a hard time meeting a great partner, making the kind of money I secretly really want, and it’s going to be really hard for me to find happiness- TRUE happiness.


The unconscious belief and storyline I didn’t even realize I was creating came true exactly the way I expected. I never had enough. I could list off every reason, circumstance, or person who “did me wrong,” who “failed to be there” and come through, why every opportunity just didn’t work out for me, and the proof was everywhere I looked.

I left home much earlier than many of my peers and booked a one-way ticket to Germany, and while my friends were going to university, I was exploring my way through Europe.

By the time I was thirty, I’d had over 30 jobs, married and divorced twice, became a single mom, and learned I had a father I’d never met or even knew existed.

I was desperate — searching for happiness, love, and fulfillment everywhere I could think of, and it wasn’t working.  I wanted something, ANYTHING than what I knew. But I didn’t know who I really was, what I really wanted, and had no clue what to do about it. 

It wasn’t working, and I didn’t know what to do about it.

I had a particular memory when I was 26 years old. I had just had my first child, and I was experiencing so much tremendous love, a love I’d never experienced before, and I remember looking in her bassinet and thinking, “I wish that was me in that bassinet so I could experience this kind of love. How do I love myself that much?” And that’s when I stumbled upon my first life coach, David Michael.

It was through my work with him that I learned how to grow myself up, act in integrity, and be accountable for my words and my actions.

Perhaps the single important and life altering decision I made was committing to living in truth, and beginning the powerful practice of being 100% honest with myself.  

What I was looking for wasn’t “out there.”

Through my journey with my life coach, I learned that the happiness and love I was looking for wasn’t “out there” — the happiness and love and acceptance I was looking for didn’t  come from other people, (and that none of them really have it figured out, either!)

From there I was able to start consciously creating in my life - I was able to quit my job, start my own business, I’m very happily married now to a wonderful man, and we partner together to do “the work” that’s required for a healthy, functional, thriving and relationship.

Life coaching supported me IMMENSELY as I started making choices and really looking at what I wanted to create in my life.

Why I love what I do as a life coach

In my own experience, coaching has helped me more than any schooling that I’ve received, or books I’ve read, because I can take all the knowledge that I’ve acquired and sit with someone with experience and wisdom that can guide me in my unique situation and journey.

That’s my ground zero of why I LOVE what I do. I offer the same presence and energy to my clients.

How we work together

When we work together, we look where you’re going, we see where you’ve been, and we keep you on track.

I offer private and group coaching to individuals, couples, coaches and leaders.

Many amazing and miraculous shifts to take shape as you begin making choices contrary to the belief system you’re used to.

You begin making choices that support what you want to experience. When you invest in yourself and partnering with a life coach, your relationships blossom in extraordinary ways, the most profound one may be the relationship you have with yourself!  

Nothing will ever be the same, and some things in this journey may feel “scary as hell”— though not nearly as scary as everything remaining the same.

In my own experience being coached - the world I am experiencing now continues to transform in ways that exceed beyond what I once imagined were possible. My job is to be forever a student, integrating all that I am in this work so I can experience the greater freedoms to help you in your journey in order to thrive rather than just survive everyday life.

The end results of working with a life coach

My goal is to help you:

  • Teach you new ways to create more powerfully in your life

  • Get back in the driver’s seat of your life

  • Strengthen your ability to BUILD what you want in your life

  • Tap into your power

  • Debunk those old “myths” and “storylines” that have been running the show of your life, family, career, and love life.

Regardless of your past conditioning, you are capable of creating the experiences you want to be having. You have everything within you to be living the life you can imagine for yourself. I am proof that this is not only possible but it also far easier and a lot more fun than you might think.

If any part of my journey or process resonates with you — I would love to schedule a call with you if you get the feeling we would be a good fit to work together.

I am here to be of service to you and partner with you as you learn ways to create your new reality as the master of your destiny. 

Your future self thanks you infinitely, I promise! 

Thank you for being here!




“If you would have told me then that it is possible to get to this place of self love and inner peace, I would not have believed it!”


Diana Deaver’s Client testimonial working with Jessica Rueger as a life coach in Charleston, South Carolina.

“It took me several months to gain the courage to call Jessica when I first began working with her eight years ago. I cried at our first meeting when she offered me immediate compassion for what I was seeing at that time as my mistakes and failures. Looking back now at how much I have grown and learned because of our work together I understand that if you would have told me then that it is possible to get to this place of self love and inner peace, I wouldn't have been able to believe it. It is possible! It has been a gentle and gradual process and Jessica's kind, loving and patient guidance has been the greatest gift of nurture I have ever given myself. There is no amount of money that is worth the growth I have experienced in the light of her teachings. To have someone to go to as you experience life's main events, someone who knows you and accepts you unconditionally, is a truly immeasurable gift. Jessica is not only my mentor and my teacher, she is part of my family and I experience gratitude for her impact in my life every day. I hope to continue to see her for a really long time.”

- Diana Deaver, Photographer

Media Bio

Through coaching, yoga and meditation, Jessica invites you to consider all the ways that you can live in your true natural state; freely and joyfully. Jessica shares simple, applicable ways to become more skilled at relaxing into the truth of who you are. She invites and encourages you to fully accept yourself as you are right now and to lean into what illuminates you. 

You empower yourself. Jessica holds an experienced, supportive space that calls you into your authentic self, inviting you to experience your wholeness accurately without the conditioning of judgement, guilt or shame. Jessica encourages you to focus on what is working in your life now and stand bravely in your power. From here, you get to see with more clarity what remains in the way of your joy and your freedom. The process of you reawakening to your truth creates powerful shifts within and throughout your entire being supporting your ability to remove perceived barriers. Your willingness to show up and participate fully in your unique personal development process naturally inspires you to authentically create the experiences that want to be expressed through you.

Jessica offers private and group coaching to individuals, couples, coaches and leaders.





Stop Reacting to your experiences & Start masterfully creating them!